Brand simple: how the best brands keep it simple and succeed

Antzeko izenburuak

• Brand society :How brands trasform management and lifestyle
  nork: Kornberger, Martin
  Argitaratua: (2010)
• Brands and branding /
  nork: Brown, Stephen
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• The World`s greatest brands
  nork: Nicholas, Kochan; Ed
  Argitaratua: (1996)
• Strategic brand management :building,measuring and managing brand equity/
  nork: Keller, Kevin Lane
  Argitaratua: (2015)
• Brand royalty : how the world's top 100 brands thrive and survive
  nork: Haig, Matt
  Argitaratua: (2005)