Brand simple: how the best brands keep it simple and succeed

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Bibliographic Details
Main Author: Adamson,Allen P.
Format: Printed Book
Language:English
Published: Hampshire Palgrave Macmillan 2006
Subjects:
Brand name products- Planning > Brand name products - philosophy > Business names - philosophy
Description
Item Description:
Physical Description:xxv,230p
ISBN:9781403984906

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