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Marketing insights from A to Z: 80 concepts every manager needs to know

Sonraí Bibleagrafaíochta
Príomhúdar:	Kotler, Philip
Formáid:	Printed Book
Teanga:	English
Foilsithe:	New Delhi Wiley India 2006
Ábhair:	Distribution- Economics > Merchandising > Marketing > Direct selling > Farm- produce > Sales management > Telemarketing > Business > Management

Míreanna Comhchosúla

Á lódáil...

Principles of marketing
le: Kotler,Philip
Foilsithe: (2008)

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Marketing moves: a new approach to profits, growth and renewal
le: Kotler, Philip
Foilsithe: (2002)

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How to develop successful salesmen
le: Haas, Kenneth B.
Foilsithe: (1957)

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Demand, supply and the market machanism
le: Hattwick, Richard E.
Foilsithe: (1971)

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Social Marketing
le: Jha, S.M
Foilsithe: (1999)

Á lódáil...

Economics of marketing
le: Douglas, Edna
Foilsithe: (1975)

Á lódáil...

Marketing: principles and practice
le: Mellott, Douglas W.
Foilsithe: (1978)

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Marketing
le: Giles, G B
Foilsithe: (1974)

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Selling to the Americans
le: Posses, Frederick
Foilsithe: (1971)

Á lódáil...

Marketing today
le: Chapman, R. W.
Foilsithe: (1973)

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Markets, market control and marketing reform
le: Bauer, P.T
Foilsithe: (1968)

Á lódáil...

Marketing an integrated approach
le: Mcdaniel, Carl
Foilsithe: (1979)

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Marketing
le: Etzel, Michael J.
Foilsithe: (2001)

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Marketing in a changing environment
le: Holloway, Robert J
Foilsithe: (1973)

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Marketing financial services
le: Meidan, Arthur
Foilsithe: (1996)

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Marketing
le: Etzel, Michael J.
Foilsithe: (2005)

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Risk, uncertainty and profit
le: Knight, Frank H.
Foilsithe: (1971)

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Services Marketing : Text and Cases
le: Baron, Steve
Foilsithe: (1995)

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Marketing
le: Skinner, Steven J
Foilsithe: (1998)

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Marketing:an introduction
le: Armstrong, Gary
Foilsithe: (2007)

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Global marketing strategies
le: Jeannet,Jean-Pierre
Foilsithe: (1997)

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Marketing for hospitality and tourism
le: Kotler, Philip
Foilsithe: (1996)

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Critical thinking in consumer behavior: cases and experimental exercises
le: Graham, Judy
Foilsithe: (2004)

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Internal marketing: tools and concepts for customer focused management
le: Ahmed, Pervaiz K.
Foilsithe: (2002)

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Marketing/2nd ed.
le: Giles, G. B.

Á lódáil...

Marketing a contemporary analysis
le: Buzzell, Robert D.
Foilsithe: (1972)

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Marketing strategy and management
le: Baker, Michael J.
Foilsithe: (2007)

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Competitive Retail Marketing Dynamic Strategies for Winning and Keeping Customers.
le: Collins, Andrew
Foilsithe: (1992)

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Marketing communications: theory & practice
le: Kumar, Niraj
Foilsithe: (1998)

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Global marketing management
le: Keegan, Warren J.
Foilsithe: (2002)

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International marketing
le: Terpstra, Vern
Foilsithe: (2000)

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International marketing
le: Vasudeva, P. K.
Foilsithe: (2000)

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handbook of business enterprise
le: Barrow, Colin
Foilsithe: (2003)

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Auditing markets, products and marketing plans
le: Parmerlee, David
Foilsithe: (2000)

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Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
le: Kim, W. Chan
Foilsithe: (2005)

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marketing book
le: Baker, Michael J.
Foilsithe: (2000)

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Contemporary strategic marketing
le: Brennan, Ross
Foilsithe: (2003)

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Key marketing skills : turning marketing into marketing reality, a complete action kit of strateges, tools and techniques for marketing success
le: Cheverton, Peter
Foilsithe: (2006)

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Marketing contemporary concepts and practices
le: Schoell, William F.
Foilsithe: (1982)

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Marketing nuggets conceptual dimensions in marketing
le: Kumar, S. Ramesh
Foilsithe: (1998)