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Marketing insights from A to Z: 80 concepts every manager needs to know

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Xehetasun bibliografikoak
Egile nagusia:	Kotler, Philip
Formatua:	Printed Book
Hizkuntza:	English
Argitaratua:	New Delhi Wiley India 2006
Gaiak:	Distribution- Economics > Merchandising > Marketing > Direct selling > Farm- produce > Sales management > Telemarketing > Business > Management

Antzeko izenburuak

Principles of marketing
nork: Kotler,Philip
Argitaratua: (2008)

Marketing moves: a new approach to profits, growth and renewal
nork: Kotler, Philip
Argitaratua: (2002)

How to develop successful salesmen
nork: Haas, Kenneth B.
Argitaratua: (1957)

Demand, supply and the market machanism
nork: Hattwick, Richard E.
Argitaratua: (1971)

Social Marketing
nork: Jha, S.M
Argitaratua: (1999)

Economics of marketing
nork: Douglas, Edna
Argitaratua: (1975)

Marketing: principles and practice
nork: Mellott, Douglas W.
Argitaratua: (1978)

Marketing
nork: Giles, G B
Argitaratua: (1974)

Selling to the Americans
nork: Posses, Frederick
Argitaratua: (1971)

Marketing today
nork: Chapman, R. W.
Argitaratua: (1973)

Markets, market control and marketing reform
nork: Bauer, P.T
Argitaratua: (1968)

Marketing an integrated approach
nork: Mcdaniel, Carl
Argitaratua: (1979)

Marketing
nork: Etzel, Michael J.
Argitaratua: (2001)

Marketing in a changing environment
nork: Holloway, Robert J
Argitaratua: (1973)

Marketing financial services
nork: Meidan, Arthur
Argitaratua: (1996)

Marketing
nork: Etzel, Michael J.
Argitaratua: (2005)

Risk, uncertainty and profit
nork: Knight, Frank H.
Argitaratua: (1971)

Services Marketing : Text and Cases
nork: Baron, Steve
Argitaratua: (1995)

Marketing
nork: Skinner, Steven J
Argitaratua: (1998)

Marketing:an introduction
nork: Armstrong, Gary
Argitaratua: (2007)

Global marketing strategies
nork: Jeannet,Jean-Pierre
Argitaratua: (1997)

Marketing for hospitality and tourism
nork: Kotler, Philip
Argitaratua: (1996)

Critical thinking in consumer behavior: cases and experimental exercises
nork: Graham, Judy
Argitaratua: (2004)

Internal marketing: tools and concepts for customer focused management
nork: Ahmed, Pervaiz K.
Argitaratua: (2002)

Marketing/2nd ed.
nork: Giles, G. B.

Marketing a contemporary analysis
nork: Buzzell, Robert D.
Argitaratua: (1972)

Marketing strategy and management
nork: Baker, Michael J.
Argitaratua: (2007)

Competitive Retail Marketing Dynamic Strategies for Winning and Keeping Customers.
nork: Collins, Andrew
Argitaratua: (1992)

Marketing communications: theory & practice
nork: Kumar, Niraj
Argitaratua: (1998)

Global marketing management
nork: Keegan, Warren J.
Argitaratua: (2002)

International marketing
nork: Terpstra, Vern
Argitaratua: (2000)

International marketing
nork: Vasudeva, P. K.
Argitaratua: (2000)

handbook of business enterprise
nork: Barrow, Colin
Argitaratua: (2003)

Auditing markets, products and marketing plans
nork: Parmerlee, David
Argitaratua: (2000)

Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
nork: Kim, W. Chan
Argitaratua: (2005)

marketing book
nork: Baker, Michael J.
Argitaratua: (2000)

Contemporary strategic marketing
nork: Brennan, Ross
Argitaratua: (2003)

Key marketing skills : turning marketing into marketing reality, a complete action kit of strateges, tools and techniques for marketing success
nork: Cheverton, Peter
Argitaratua: (2006)

Marketing contemporary concepts and practices
nork: Schoell, William F.
Argitaratua: (1982)

Marketing nuggets conceptual dimensions in marketing
nork: Kumar, S. Ramesh
Argitaratua: (1998)