Kotler, P. (2006). Marketing insights from A to Z: 80 concepts every manager needs to know. Wiley India.
Chicago-стиль цитированияKotler, Philip. Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know. New Delhi: Wiley India, 2006.
MLA-цитированиеKotler, Philip. Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know. Wiley India, 2006.
Предупреждение: эти цитированмия не могут быть всегда правильны на 100%.