Kotler, P. (2006). Marketing insights from A to Z: 80 concepts every manager needs to know. Wiley India.
シカゴスタイル引用形Kotler, Philip. Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know. New Delhi: Wiley India, 2006.
MLA引用形式Kotler, Philip. Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know. Wiley India, 2006.
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