Cita APA

Kotler, P. (2006). Marketing insights from A to Z: 80 concepts every manager needs to know. Wiley India.

Chicago Edition Citation

Kotler, Philip. Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know. New Delhi: Wiley India, 2006.

Cita MLA

Kotler, Philip. Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know. Wiley India, 2006.