Kotler, P. (2006). Marketing insights from A to Z: 80 concepts every manager needs to know. Wiley India.
Style de citation ChicagoKotler, Philip. Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know. New Delhi: Wiley India, 2006.
Style de citation MLAKotler, Philip. Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know. Wiley India, 2006.
Attention : ces citations peuvent ne pas être correctes à 100%.