APA Zitierstil

Lane, R. W., & King, K. W. R. (2005). Kleppner's advertising procedure (16th ed.). Pearson Prentice Hall.

Chicago Zitierstil

Lane, Ronald W., und Karen Whitehill Russell King. Kleppner's Advertising Procedure. 16th ed. New Jersey: Pearson Prentice Hall, 2005.

MLA Zitierstil

Lane, Ronald W., und Karen Whitehill Russell King. Kleppner's Advertising Procedure. 16th ed. Pearson Prentice Hall, 2005.