Brand valuation: concepts and applications

समान संसाधन

• Brand valuation
  द्वारा: John Murphy
  प्रकाशित: (1989)
• STRATEGIC BRAND MANAGEMENT PROCESS OF GROWING AND STRENGTHENING BRANDS
  द्वारा: BHATIA MUKESH
  प्रकाशित: (2012)
• Brand Equity Measurment :Concepts and Applications
  प्रकाशित: (2007)
• Brand Society How Brands Transform Management and Lifestyle
  द्वारा: Martin Kornberger
  प्रकाशित: (2010)
• Behind powerful brands from strategy to campaign
  द्वारा: Jones, John Philip
  प्रकाशित: (2000)