Brand valuation: concepts and applications

Podobne zapisy

• Brand valuation
  od: John Murphy
  Wydane: (1989)
• STRATEGIC BRAND MANAGEMENT PROCESS OF GROWING AND STRENGTHENING BRANDS
  od: BHATIA MUKESH
  Wydane: (2012)
• Brand Equity Measurment :Concepts and Applications
  Wydane: (2007)
• Brand Society How Brands Transform Management and Lifestyle
  od: Martin Kornberger
  Wydane: (2010)
• Behind powerful brands from strategy to campaign
  od: Jones, John Philip
  Wydane: (2000)