Brand valuation: concepts and applications

Lignende værker

• Brand valuation
  af: John Murphy
  Udgivet: (1989)
• STRATEGIC BRAND MANAGEMENT PROCESS OF GROWING AND STRENGTHENING BRANDS
  af: BHATIA MUKESH
  Udgivet: (2012)
• Brand Equity Measurment :Concepts and Applications
  Udgivet: (2007)
• Brand Society How Brands Transform Management and Lifestyle
  af: Martin Kornberger
  Udgivet: (2010)
• Behind powerful brands from strategy to campaign
  af: Jones, John Philip
  Udgivet: (2000)