Brand valuation: concepts and applications

相似書籍

• Brand valuation
  由: John Murphy
  出版: (1989)
• STRATEGIC BRAND MANAGEMENT PROCESS OF GROWING AND STRENGTHENING BRANDS
  由: BHATIA MUKESH
  出版: (2012)
• Brand Equity Measurment :Concepts and Applications
  出版: (2007)
• Brand Society How Brands Transform Management and Lifestyle
  由: Martin Kornberger
  出版: (2010)
• Behind powerful brands from strategy to campaign
  由: Jones, John Philip
  出版: (2000)