Holloway, R. J., & Hancock, R. S. (1973). Marketing in a changing environment (2nd ed.). John Wiley and Sons.
Chicago Edition CitationHolloway, Robert J., and Robert S. Hancock. Marketing in a Changing Environment. 2nd ed. New York: John Wiley and Sons, 1973.
MLA Edition CitationHolloway, Robert J., and Robert S. Hancock. Marketing in a Changing Environment. 2nd ed. John Wiley and Sons, 1973.
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