APA Edition Citation

Kapoor, J. (2003). 24 brand mantras: Finding a place in the minds and hearts of consumers. Response.

Chicago Edition Citation

Kapoor, Jagdeep. 24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers. New Delhi: Response, 2003.

MLA Edition Citation

Kapoor, Jagdeep. 24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers. Response, 2003.

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