Hutt, M. D., & Speh, T. W. (2004). Business marketing management: A strategic view of industrial and organizational markets. Thomson South-Western.
Chicago Edition CitationHutt, Michael D., and Thomas W. Speh. Business Marketing Management: A Strategic View of Industrial and Organizational Markets. USA: Thomson South-Western, 2004.
MLA Edition CitationHutt, Michael D., and Thomas W. Speh. Business Marketing Management: A Strategic View of Industrial and Organizational Markets. Thomson South-Western, 2004.
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