Drummond, G., & Ensor, J. (2001). Strategic marketing planning and control (2nd ed.). Butterworth Heinemann.
Citación estilo ChicagoDrummond, Graeme, and John Ensor. Strategic Marketing Planning and Control. 2nd ed. Oxford: Butterworth Heinemann, 2001.
Cita MLADrummond, Graeme, and John Ensor. Strategic Marketing Planning and Control. 2nd ed. Butterworth Heinemann, 2001.
Warning: These citations may not always be 100% accurate.