Drummond, G., & Ensor, J. (2001). Strategic marketing planning and control (2nd ed.). Butterworth Heinemann.
Chicago Edition CitationDrummond, Graeme, i John Ensor. Strategic Marketing Planning and Control. 2nd ed. Oxford: Butterworth Heinemann, 2001.
Cita MLADrummond, Graeme, i John Ensor. Strategic Marketing Planning and Control. 2nd ed. Butterworth Heinemann, 2001.
Atenció: Aquestes cites poden no estar 100% correctes.