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Destination branding: creating the unique destination proposition

Detalhes bibliográficos
Autor principal:	Morgan, Nigel (ed. by)
Outros Autores:	Pritchard, Annette Pride, Roger
Formato:	Printed Book
Idioma:	English
Publicado em:	Oxford Butterworth Heinemann 2003
Assuntos:	Tourism- marketing > Advertising- Tourism > Branding- Tourism

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