APA Edition Citation

Lee, M., & Johnson, C. (2003). Principles of advertising: A global perspective. Viva Books Private Ltd.

Chicago Edition Citation

Lee, Monle, and Carla Johnson. Principles of Advertising: A Global Perspective. New Delhi: Viva Books Private Ltd, 2003.

MLA Edition Citation

Lee, Monle, and Carla Johnson. Principles of Advertising: A Global Perspective. Viva Books Private Ltd, 2003.

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