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| 040 |
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|a Adlib
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| 082 |
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|a 658.8
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| 245 |
|
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|a Marketing management: operating, strategic, and administrative
|
| 250 |
|
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|a 3rd ed.
|
| 260 |
|
|
|a Illinois
|b Richard D. Irwin
|c 1973
|
| 300 |
|
|
|a xii, 560p.
|
| 500 |
|
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|a The previous edition of this book were published under the title: marketing management: analysis and planning
|
| 100 |
|
|
|a Howard, John A.
|
| 700 |
|
|
|
| 942 |
|
|
|c BK
|6 _
|
| 653 |
|
|
|a Marketing management
|
| 999 |
|
|
|c 40284
|d 40284
|
| 952 |
|
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|0 0
|1 0
|4 0
|6 6588_HOW
|7 0
|9 52194
|a UL
|b UL
|d 2010-06-16
|o 658.8 HOW
|p 00015843
|r 2010-06-16
|w 2010-06-16
|y BK
|