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Marketing management: operating, strategic, and administrative
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| 格式: | Printed Book |
| 语言: | English |
| 出版: |
Illinois
Richard D. Irwin
1973
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| 版: | 3rd ed. |
| 主题: |
| Item Description: | The previous edition of this book were published under the title: marketing management: analysis and planning |
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| 实物描述: | xii, 560p. |
| ISBN: | 0-256-00227-4 |