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Marketing management: operating, strategic, and administrative
| Huvudupphovsman: | |
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| Materialtyp: | Printed Book |
| Språk: | English |
| Publicerad: |
Illinois
Richard D. Irwin
1973
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| Upplaga: | 3rd ed. |
| Ämnen: |
| Beskrivning: | The previous edition of this book were published under the title: marketing management: analysis and planning |
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| Fysisk beskrivning: | xii, 560p. |
| ISBN: | 0-256-00227-4 |