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Marketing management: operating, strategic, and administrative
| Hoofdauteur: | |
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| Formaat: | Printed Book |
| Taal: | English |
| Gepubliceerd in: |
Illinois
Richard D. Irwin
1973
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| Editie: | 3rd ed. |
| Onderwerpen: |
| Beschrijving item: | The previous edition of this book were published under the title: marketing management: analysis and planning |
|---|---|
| Fysieke beschrijving: | xii, 560p. |
| ISBN: | 0-256-00227-4 |