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Marketing management: operating, strategic, and administrative
| Hlavní autor: | |
|---|---|
| Médium: | Printed Book |
| Jazyk: | English |
| Vydáno: |
Illinois
Richard D. Irwin
1973
|
| Vydání: | 3rd ed. |
| Témata: |
| Popis jednotky: | The previous edition of this book were published under the title: marketing management: analysis and planning |
|---|---|
| Fyzický popis: | xii, 560p. |
| ISBN: | 0-256-00227-4 |