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Marketing management: operating, strategic, and administrative
| Autor principal: | |
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| Formato: | Printed Book |
| Lenguaje: | English |
| Publicado: |
Illinois
Richard D. Irwin
1973
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| Edición: | 3rd ed. |
| Materias: |
| Notas: | The previous edition of this book were published under the title: marketing management: analysis and planning |
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| Descripción Física: | xii, 560p. |
| ISBN: | 0-256-00227-4 |