Howard, J. . A. (1973). Marketing management: Operating, strategic, and administrative (3rd ed.). Richard D. Irwin.
Chicago Edition CitationHoward, John A. Marketing Management: Operating, Strategic, and Administrative. 3rd ed. Illinois: Richard D. Irwin, 1973.
MLA Edition CitationHoward, John A. Marketing Management: Operating, Strategic, and Administrative. 3rd ed. Richard D. Irwin, 1973.
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