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United we brand: how to create a cohesive brand that's seen, heard and remembered

Manylion Llyfryddiaeth
Prif Awdur:	Moser, Mike
Fformat:	Printed Book
Iaith:	English
Cyhoeddwyd:	Boston Harward Business Press xviii, 165p.
Pynciau:	Brand name products > New products- Management

Eitemau Tebyg

United we brand : how to create a cohesive brand that's seen, heard, and remembered
gan: Mik Moser
Cyhoeddwyd: (2003)

United we brand how to create a cohesive brand that is seen, heard and remembered
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Brand royalty : how the world's top 100 brands thrive and survive
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