Moser, M. United we brand: How to create a cohesive brand that's seen, heard and remembered. Harward Business Press.
Παραπομπή Chicago StyleMoser, Mike. United We Brand: How to Create a Cohesive Brand That's Seen, Heard and Remembered. Boston: Harward Business Press.
Παραπομπή MLAMoser, Mike. United We Brand: How to Create a Cohesive Brand That's Seen, Heard and Remembered. Harward Business Press.
Πρόσοχή: Οι παραπομπές μπορεί να μην είναι 100% ακριβείς.