Moser, M. United we brand: How to create a cohesive brand that's seen, heard and remembered. Harward Business Press.
Chicago Edition CitationMoser, Mike. United We Brand: How to Create a Cohesive Brand That's Seen, Heard and Remembered. Boston: Harward Business Press.
MLA Edition CitationMoser, Mike. United We Brand: How to Create a Cohesive Brand That's Seen, Heard and Remembered. Harward Business Press.
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