Deismireacht APA

Zaltman, G. (2003). How customers think: Essential insights into the mind of the market. Harward Business School Press.

Chicago Edition Citation

Zaltman, Gerald. How Customers Think: Essential Insights into the Mind of the Market. Boston: Harward Business School Press, 2003.

Deismireacht MLA

Zaltman, Gerald. How Customers Think: Essential Insights into the Mind of the Market. Harward Business School Press, 2003.

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