APA Edition Citation

Zaltman, G. (2003). How customers think: Essential insights into the mind of the market. Harward Business School Press.

Chicago Edition Citation

Zaltman, Gerald. How Customers Think: Essential Insights into the Mind of the Market. Boston: Harward Business School Press, 2003.

MLA Edition Citation

Zaltman, Gerald. How Customers Think: Essential Insights into the Mind of the Market. Harward Business School Press, 2003.

Warning: These citations may not always be 100% accurate.