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Marketing moves: a new approach to profits, growth and renewal

Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Jain, Deepak C. Maesincee, Suvit
Format:	Printed Book
Language:	English
Published:	Boston Harvard Business School Press 2002
Subjects:	Distribution- Economics > Merchandising > Marketing > Direct selling > Farm- produce > Sales management > Telemarketing > Business > Management > Telemarketing > Marketing > Marketing- management

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