APA Edition Citation

Kotler, P., & Jain, D. C. M. (2002). Marketing moves: A new approach to profits, growth and renewal. Harvard Business School Press.

Chicago Edition Citation

Kotler, Philip, and Deepak C. Maesincee Jain. Marketing Moves: A New Approach to Profits, Growth and Renewal. Boston: Harvard Business School Press, 2002.

MLA Edition Citation

Kotler, Philip, and Deepak C. Maesincee Jain. Marketing Moves: A New Approach to Profits, Growth and Renewal. Harvard Business School Press, 2002.