APA Edition Citation

Burnett, K. (2001). handbook of key customer relationship management: The definitive guide to winning managing and developing key account business. Adison Wesley Longman.

Chicago Edition Citation

Burnett, Ken. Handbook of Key Customer Relationship Management: The Definitive Guide to Winning Managing and Developing Key Account Business. Delhi: Adison Wesley Longman, 2001.

MLA Edition Citation

Burnett, Ken. Handbook of Key Customer Relationship Management: The Definitive Guide to Winning Managing and Developing Key Account Business. Adison Wesley Longman, 2001.