APA Edition Citation

Kardes, F. R. (2002). Consumer behaviour and managerial decision making (2nd ed.). Prentice-Hall of India.

Chicago Edition Citation

Kardes, Frank R. Consumer Behaviour and Managerial Decision Making. 2nd ed. New Delhi: Prentice-Hall of India, 2002.

MLA Edition Citation

Kardes, Frank R. Consumer Behaviour and Managerial Decision Making. 2nd ed. Prentice-Hall of India, 2002.