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Integrated advertising, promotion and marketing communications

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Bibliografiset tiedot
Päätekijä:	Clow, Kenneth E.
Muut tekijät:	Baack, Donald
Aineistotyyppi:	Printed Book
Kieli:	English
Julkaistu:	New Delhi Prentice-Hall of India 2002
Aiheet:	Advertising management > Marketing communications

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