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adlib96000001 |
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|a 81-203-2156-1
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| 040 |
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|a Adlib
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| 082 |
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|a 659.1
|
| 245 |
|
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|a Integrated advertising, promotion and marketing communications
|
| 250 |
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| 260 |
|
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|a New Delhi
|b Prentice-Hall of India
|c 2002
|
| 300 |
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|a xxvi,638p.
|c Includes CD Rom
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| 500 |
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|a
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| 100 |
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|a Clow, Kenneth E.
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| 700 |
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|a Baack, Donald
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| 942 |
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|c BK
|6 _
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| 653 |
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|a Advertising management
|a Marketing communications
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| 999 |
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|d 39266
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|d 2010-06-16
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|p 00049903
|r 2010-06-16
|w 2010-06-16
|y BK
|