Clow, K. E., & Baack, D. (2002). Integrated advertising, promotion and marketing communications. Prentice-Hall of India.
Chicago Edition CitationClow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion and Marketing Communications. New Delhi: Prentice-Hall of India, 2002.
MLA引文Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion and Marketing Communications. Prentice-Hall of India, 2002.
警告:這些引文格式不一定是100%准確.