Clow, K. E., & Baack, D. (2002). Integrated advertising, promotion and marketing communications. Prentice-Hall of India.
Style de citation ChicagoClow, Kenneth E., et Donald Baack. Integrated Advertising, Promotion and Marketing Communications. New Delhi: Prentice-Hall of India, 2002.
Style de citation MLAClow, Kenneth E., et Donald Baack. Integrated Advertising, Promotion and Marketing Communications. Prentice-Hall of India, 2002.
Attention : ces citations peuvent ne pas être correctes à 100%.