Clow, K. E., & Baack, D. (2002). Integrated advertising, promotion and marketing communications. Prentice-Hall of India.
Styl ChicagoClow, Kenneth E., a Donald Baack. Integrated Advertising, Promotion and Marketing Communications. New Delhi: Prentice-Hall of India, 2002.
Citace podle MLAClow, Kenneth E., a Donald Baack. Integrated Advertising, Promotion and Marketing Communications. Prentice-Hall of India, 2002.
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