APA Edition Citation

Clow, K. E., & Baack, D. (2002). Integrated advertising, promotion and marketing communications. Prentice-Hall of India.

Chicago Edition Citation

Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion and Marketing Communications. New Delhi: Prentice-Hall of India, 2002.

MLA Edition Citation

Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion and Marketing Communications. Prentice-Hall of India, 2002.

Warning: These citations may not always be 100% accurate.