Clow, K. E., & Baack, D. (2002). Integrated advertising, promotion and marketing communications. Prentice-Hall of India.
Stile di citazione ChicagoClow, Kenneth E., e Donald Baack. Integrated Advertising, Promotion and Marketing Communications. New Delhi: Prentice-Hall of India, 2002.
Citazione MLAClow, Kenneth E., e Donald Baack. Integrated Advertising, Promotion and Marketing Communications. Prentice-Hall of India, 2002.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.