Advertising and promotion: an integrated marketing communications perspective

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Bibliographic Details
Main Author: Belch, George E.
Other Authors: Belch, Michael A.
Format: Printed Book
Language:English
Published: New Delhi Tata McGraw-Hill 2002
Edition:5th ed.
Subjects:
Advertising. > Advertising > Marketing communications

UL

Holdings details from UL
Call Number: 659.1 BEL
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