APA Edition Citation

Belch, G. E., & Belch, M. A. (2002). Advertising and promotion: An integrated marketing communications perspective (5th ed.). Tata McGraw-Hill.

Chicago Edition Citation

Belch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 5th ed. New Delhi: Tata McGraw-Hill, 2002.

MLA Edition Citation

Belch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 5th ed. Tata McGraw-Hill, 2002.