APA Edition Citation

Imms, M., & Ereaut, G. (2002). introduction to qualitative market research. Sage Publications.

Chicago Edition Citation

Imms, Mike, and Gill Ereaut. Introduction to Qualitative Market Research. London: Sage Publications, 2002.

MLA Edition Citation

Imms, Mike, and Gill Ereaut. Introduction to Qualitative Market Research. Sage Publications, 2002.

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