APA Edition Citation

Desai, P. (2002). Methods beyond interviewing in qualitative market research. Sage Publications.

Chicago Edition Citation

Desai, Philly. Methods Beyond Interviewing in Qualitative Market Research. London: Sage Publications, 2002.

MLA Edition Citation

Desai, Philly. Methods Beyond Interviewing in Qualitative Market Research. Sage Publications, 2002.

Warning: These citations may not always be 100% accurate.