APA Edition Citation

Chunawalla, S. A., & Sethia, K. C. (2000). Foundations of advertising theory and practice. Himalaya Publishing House.

Chicago Edition Citation

Chunawalla, S. A., and K. C. Sethia. Foundations of Advertising Theory and Practice. Mumbai: Himalaya Publishing House, 2000.

MLA Edition Citation

Chunawalla, S. A., and K. C. Sethia. Foundations of Advertising Theory and Practice. Himalaya Publishing House, 2000.