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Deep branding on the internet: applying heat and pressure online to ensure a lasting brand

Dades bibliogràfiques
Autor principal:	Braunstein, Marc
Altres autors:	Levine, Edward H.
Format:	Printed Book
Idioma:	English
Publicat:	New Delhi Prima Venture 2001
Matèries:	Internet marketing > Branding > Brand name products- management

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