APA Edition Citation

Kotler, P., & Bowen, J. M. (2002). Marketing for hospitality and tourism (2nd ed.). Pearson Education Asia.

Chicago Edition Citation

Kotler, Philip, and John Makens Bowen. Marketing for Hospitality and Tourism. 2nd ed. Delhi: Pearson Education Asia, 2002.

MLA Edition Citation

Kotler, Philip, and John Makens Bowen. Marketing for Hospitality and Tourism. 2nd ed. Pearson Education Asia, 2002.