Cita APA

Keegan, W. J. (2002). Global marketing management (7th ed.). Pearson Education Asia.

Chicago Edition Citation

Keegan, Warren J. Global Marketing Management. 7th ed. New Delhi: Pearson Education Asia, 2002.

Cita MLA

Keegan, Warren J. Global Marketing Management. 7th ed. Pearson Education Asia, 2002.